People Spending More Time at Home Is a Great Opportunity for Direct Mail People are spending more time at home now more than ever. That makes the daily walk to the mailbox an exciting outing, and a chance to get in more steps and fresh air. It follows that with less time spent commuting and
More Home Time? Increase Consumer Engagement with Direct Mail Read More »
One of our clients, an independent insurance agent, was concerned that she couldn’t justify the cost of a new direct mail campaign for the new year. She wondered does direct mail still work, and was thinking about putting all of her advertising dollars into a social media campaign instead. Even in our digital world of
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Direct Mail Retargeting: Everything Old is New Again Is Direct Mail Retargeting a good choice for marketing your business service or product? Explaining how this works is best illustrated by a real-life example: Monica was looking for a comforter set for her new apartment. She spent a long time searching websites for just the right
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Hopefully, you haven’t fallen victim to the popular misconception that direct mail is dead. In the past, some marketers said the same thing about SEO, display advertising and any number of other marketing tactics. To paraphrase Mark Twain – The reports of direct mail’s death have been greatly exaggerated. The fact of the matter is that
Direct Mail Marketing is Alive and Well Read More »