You have many options for marketing your small business. You could go the online route, with everything from display ads and paid social media ads to search engine advertising, pay-per-click campaigns, and free social media posts. Email marketing has also proven valuable for companies that want to stay in front of their audience on a
Direct Mail More Effective Than Digital Ads, According to Studies Read More »
Imagine for a second that you meet a fellow business owner at a local networking event. You exchange pleasantries, ask about each other’s companies, and hand one another a business card. In addition to the card, they also give you a brochure and a direct mail piece. You genuinely enjoyed the conversation and got a
Why Color Consistency Matters in Branding and Printing Read More »
When it comes to commercial printing, business owners typically want to work with the best. After all, they have worked hard to build a company from the ground up, and it deserves to have a recognizable brand that customers remember. That means taking full advantage of everything print marketing has to offer—business cards, flyers, brochures,
Commercial Printing: Do Not Buy Based on Price Alone Read More »
Nancy* has owned a CPA business for 15 years. In that time, she went from being a sole proprietor with a handful of loyal clients to a thriving CPA firm serving hundreds of clients and employing a team of bookkeepers, tax professionals, and office staff. Putting her own hard work aside, she credited the success
When to Rebrand: 8 Signs It Is Time to Refresh Your Marketing Collateral Read More »
Legend has it that in 1897, Samuel Clemens—better known as Mark Twain—was on a lengthy, worldwide speaking tour when rumors that he was gravely ill began to spread back home to the United States. As is often the case with rumors, this one snowballed until his obituary was eventually printed by a major American newspaper.
Debra* has always believed in the power of traditional printing projects for small businesses. More specifically, custom printing. After all, it worked for the pet grooming business she worked for, which grew from a single small location into a recognizable brand in two short years. It also proved successful with her prior photography business, where
Eco-Friendly Custom Printing: Options for the Environmentally Conscious Brand Read More »
Let’s say you own a relatively new business in town—such as a day spa, pizza joint, flower shop, bubble tea, retail clothing store, events venue, second hand or resale shop, just for example—and you have been working hard to get the word out that you are the top go to place for the locals. Your
Print Marketing and Digital Marketing Together—A Recipe for Success Read More »
Imagine walking into a crowded convention hall. Perhaps you are there for home and garden trade shows or a massive vendor networking event for your industry. This is a golden opportunity to make important connections, and everywhere you look, booths are stacked side by side. As you make your way through the crowd, you find
The Power of Print Marketing for Trade Shows and Events Read More »
Anyone who receives mail, whether at home or work, has racked up their fair share of direct mail over the years. These advertisements come in all creative shapes and sizes and fill our mailboxes daily. Some we pay attention to. Others, we are quick to toss without even opening. But have you, as a business
How Personalized Direct Mail Improves Open and Response Rates Read More »
Martha* knew when she opened her small coffeehouse and gourmet snack shop near downtown Fort Worth that she was on to something special. After all, her scratch kitchen served up all sorts of delicious goodies small enough for busy professionals on the go but hearty enough to fill their tummies. Her coffees were also unique
How Custom Printing for Point-of-Purchase Displays Helps Your Brand Stand Out Read More »